Category Archives: Tips
“Milestones” – a better crowdfunding model?
“Think carefully about which crowdfunding platform to use.” This is a common piece of advice, but it isn’t quite right. If your project is relatively small, your success is entirely down to how you utilise your networks, so the platform is pretty irrelevant. Many platforms have had successful projects raising hundreds of thousands of dollars. Again, it’s down to you … Continue reading
Crowdfunding Tips – Crafting your project – Titles and descriptions. How time spent tidying up your project could win you more donations
What do I mean by “crafting”? Here I am referring to all of the information you will be asked to provide in your project’s title, tagline and description. If things like videos and rewards are the salt, pepper and spice, your description is the real meat of your project. This is what people who like the feel of your video … Continue reading
Crowdfunding Tips – Making a video – Part IV: How about some examples? Here are 4. Lots of love, Sponsorcraft
Need a little inspiration? Everything works better with examples. Here are 4 videos we’ve had on Sponsorcraft so far, the things I like about them, and some ways in which they might be improved: 1. FOURH4ND. https://sponsorcraft.com/p/FOURH4ND/ A little on the longer side but has a really nice friendly feel to it. It begins with an introduction to some quiet … Continue reading
Crowdfunding Tips – Making a video – Part III: What cameras/software/applications you can use to make your video
What can I use to make my video? There are plenty of options here. Many computers come with integrated cameras – the little ones above the screen you use for Skype. These are fine. You may also consider using an external digital camera, if you have one. DSLR (Digital Single Lens Reflex) cameras give awesome results. If you don’t own … Continue reading
Crowdfunding Tips – Making a video – Part II: 7 DOs and 7 DON’Ts
What should I include in my video? Good question. Of course, having made the decision to record a video, you don’t want to go and ruin it by producing something lousy that communicates all the wrong messages. Whether you’ve chosen to animate the entire thing or you’re going with a lonely project creator sat on a cardboard box in the … Continue reading
Crowdfunding Tips – Making a video – Part I: Short on time? Prefer a picture? 10 good reasons why you should make a video
Let’s get right to this, shall we. The first question on many people’s lips when we talk about videos is ‘Why bother?’ It takes time. It’s an effort. It’s also potentially embarrassing if lots of people are going to see it. Most people have never made a video before… aside from a few seconds’ footage of a pop concert on … Continue reading
Crowdfunding Tips – Choosing rewards – Crowdfunding isn’t charity. A guide for what to choose and how to price
For anyone who is not personally connected to the project creator, the rewards (or ‘perks’) will probably be the single most important thing about your project. Rewards are for people who show your project some love. These are what sponsors receive in return for pledging their hard-earned pennies to see you succeed. So aim to show them some love too. … Continue reading
Crowdfunding Tips – Choosing a funding target – Part II: Magic formulas? Nope, just 5 things to factor in
There is no magic formula when determining the right funding target or completion date. Every project is different (as is every project creator), but here are a few things to keep in mind: 1) How much money do you actually NEED to get something done? X is your bottom line. You’re raising money for X. We’d all love X+. Or … Continue reading