Every year, thousands of students converge on Telford in Shropshire for a colourful celebration of cheerleading in the UK – the BCA University Nationals. It’s the goal and highlight of any club’s year to put their high-flying stunts and routines into practice. But, for a while, the UWE Comets thought they weren’t going to be able to afford to compete there this year. Faced with hefty budget cuts to their Students’ Union, they turned to a young crowdfunding platform – Sponsorcraft – through which they ran a successful fundraising campaign, raising over £500 in a little over 2 weeks.
And it’s a good job that they did. Not only did they have a fantastic time performing at the University Nationals but they came home with a heap of silverware to boot.
“We performed really well,” says club Treasurer Alexandra. “We came 3rd in both the highly competitive level 1 and 3 categories and won 1st place in level 4. Also, our group stunt performances gained two 2nd’s.” The upshot of this? “Thanks to Sponsorcraft, we came home with seven trophies!!” Not bad for a club who were contemplating withdrawal from the competition only a month before.
While the club is not alien to different types of fundraising, it was their first experience of web-based campaigns. And the positive experience seems to have turned Alex into a keen advocate for crowdfunding.
“Crowdfunding is a great way to fundraise as it not only promotes your project or club online but allows sponsors from anywhere to donate to your project! Additionally, Sponsorcraft’s reward scheme sets it apart from its competitors as it incentivises the whole process!”
Among the rewards offered by the Comets for their last project were a calendar, an invite to one of their upcoming events and even a cuddly kitted-up Comets bear. Sponsorcraft encourages Crafters like Alexandra to be imaginative in designing their own rewards.
Sponsorcraft isn’t just helping cheerleaders either. Theirs is just one in a growing line of successful projects ranging from ice hockey matches to a student-run tour company.
Alexandra is now recommending more students and their societies make the most of Sponsorcraft’s website and support.
“Using the Sponsorcraft website was easy and we received a lot of support from their team,” says Alexandra. “I would highly recommend using Sponsorcraft if your club needs to raise money for a project as the process was seamless and can really make a difference!”
Sponsorcraft was built to help students with ideas and ambitions find money. It’s been up and running for about 2 months. For those interested in starting a project or checking out some of those already there, get off the blog and onto the website www.sponsorcraft.com.